Personal protein target
Users start with a daily protein target based on their body, activity level, and goal, then build the day around simple 20g, 30g, and 40g meal blocks.
Overview
Role
Founder · Product Strategy · UX/UI · Nutrition Positioning · Launch
Platform
iOS app for plant-based protein planning
Status
Live on the App Store
Deliverables
Mobile UX flows, plant-protein planning system, EAA confidence logic, smart swaps, receipt concept, launch website
Product system
Protein target → meal blocks → EAA confidence → swaps → grocery list → receipt
Protein confidence, not another food tracker.
The wedge is not vegan meal planning. It is protein confidence: helping people answer, “Did my plant-based day add up?” without making them count every calorie, weigh every ingredient, or become nutrition scientists.
The product turns plant-based protein into a calm planning system: set a target, choose 20g, 30g, or 40g meal blocks, check EAA confidence, adapt with smart swaps or fridge combos, generate a grocery list, and share a Protein Receipt when the day adds up.
Founder Insight
I did not build this from theory. I built it from the protein question every vegan who lifts hears.
As someone who is vegan, lifts, and has competed in bodybuilding, I knew the “where do you get your protein?” question was not only nutritional. It was emotional: people want confidence without defending every meal.
The product reframes protein planning as proof, not pressure. Instead of telling users to log everything, it helps them build from useful plant-protein combinations, protect amino acid coverage, and leave with a receipt they can understand at a glance.
Sisi N.
Founder & Developer, Vegan Protein Planner
Product Highlights
A protein confidence app built around targets, quality, swaps, and proof.
The app needed to feel clear enough for plant-based beginners, useful enough for gym-focused users, and welcoming enough for anyone trying more plant-based meals.
Meal blocks and combos
Ready-made plant-protein combinations help users plan OMAD, 2, 3, or 4-meal days without guessing what pairs well or how much each meal contributes.
EAA confidence
The app makes protein quality visible by showing whether the day covers the 9 essential amino acids the body cannot make, not just the total grams.
Protein Receipts
Daily receipts turn total protein, top sources, and EAA confidence into a shareable proof moment — useful for progress, socials, or the protein debate.
Challenge & Solution
The opportunity was not another calorie tracker. It was plant-based protein planning without the food stress.
The product direction had to make plant-based protein feel simple, credible, and repeatable while avoiding the heaviness of traditional macro tracking.
The challenge
- Plant-based protein can feel confusing because users hear mixed messages about complete protein, amino acids, protein powder, and whether their day is “enough.”
- Macro trackers are powerful, but they can make simple eating feel like admin, especially for people who only want protein clarity.
- Beginners, flexitarians, gym-goers, and plant-curious users need a non-judgemental way to try more plant-based meals without worrying they are doing it wrong.
The solution
- Turn the day into a clear target with 20g, 30g, and 40g plant-protein meal blocks instead of full calorie logging.
- Make protein quality visible with EAA confidence, so users can see whether their meal combinations cover the essentials.
- Add smart swaps, fridge combos, grocery lists, weekly wins, and Protein Receipts so planning feels useful, shareable, and easy to repeat.
Workflow System
A protein planning loop designed around less guessing.
The product system keeps the experience focused: calculate the target, choose a meal structure, add plant-protein blocks, protect quality with swaps, turn combos into a grocery list, and make the result easy to save or share.
Set the target
The app estimates a daily protein target from the user’s goal, body stats, activity level, and preferred meal structure.
Pick meal blocks
Users build OMAD, 2, 3, or 4-meal days from ready-made 20g, 30g, and 40g combos instead of logging every ingredient from scratch.
Check EAA confidence
Protein quality becomes visible, showing whether the day covers the essential amino acids the body cannot make.
Swap without starting over
Smart swaps help users adjust for missing ingredients, soy-free, gluten-free, no-cook, or budget preferences while protecting protein quality.
Show the receipt
Protein Receipts and weekly wins turn consistency into proof users can understand, repeat, and share.
Target
See protein target, chosen meals, and daily progress at a glance.
Combos
Choose plug-and-play plant meals that already understand the goal.
Swaps
Protect amino acid balance when an ingredient or preference changes.
Receipt
Turn progress into a receipt users can save, share, or repeat.
Product Decisions
The choices that made plant protein feel practical, not clinical.
Every major decision was designed to reduce protein anxiety: fewer numbers, clearer combinations, better quality signals, practical grocery support, and a positive proof moment at the end.
Protein quality before calorie tracking.
The app focuses on the question users actually have: “Am I getting enough plant protein, and does the day feel balanced?” EAA confidence explains essential amino acid coverage in plain language, without asking users to become nutrition scientists.
Meal blocks before full food logging
20g, 30g, and 40g meal blocks make planning feel fast and practical instead of turning every meal into a spreadsheet.
Swaps before starting over
Smart swaps and fridge combos help users adapt around preferences, missing ingredients, and real-life meals without rebuilding the day.
Receipts before debates
Protein Receipts turn the “where do you get your protein?” question into a clear, shareable summary.
Plant-curious by design
The product is credible for vegans, but welcoming for anyone adding more plant-based meals and wanting the protein part to feel effortless.
Product Experience
Plan, adjust, prove, and repeat.
These screens show the full product loop: build a day from protein-rich plant meals, protect amino acid coverage with swaps, generate a daily receipt, and track weekly wins without macro tracking.
Hit your target with meals you will actually eat
Each meal shows protein grams and EAA confidence, so the day feels clear without calorie tracking.
Smart swaps that protect protein quality
Users can swap an ingredient or preference without losing the amino acid balance of the day.
Share your Protein Receipt
Daily proof shows total grams, top sources, and EAA confidence in one clean summary.
Track weekly wins without tracking macros
Receipts turn consistency, averages, and target hits into a simple progress view.
Auto grocery list detail
The grocery list turns chosen combos into practical ingredients, so planning does not stop at inspiration. It helps users move from “I should eat more protein” to “this is what I need to buy.”
Launch Direction
Positioned for vegans, flexitarians, and plant-curious eaters.
Vegan Protein Planner is positioned as a protein clarity app, not a diet app: built for vegans, flexitarians, gym-goers, busy people, and anyone trying more plant-based meals without worrying whether they are getting enough protein.
Product category
iOS plant-based protein planner
Primary audience
Vegans, flexitarians, gym-goers, beginners, and plant-curious eaters
Core loop
Target → combos → EAA confidence → swaps → grocery list → receipt
Launch channel
App Store, product website, founder-led content, and vegan protein education
Key Takeaways
What this project clarified.
Vegan Protein Planner reinforced that a health app can feel more useful when it reduces decisions, explains the right signal, and gives users confidence they can actually repeat.
Confidence beats tracking
The strongest product wedge is not logging everything. It is helping users answer the one question they care about: “Did my day add up?”
Quality needs plain language
EAA confidence gives protein quality a clear interface, making essential amino acid coverage easier to understand.
Proof makes the product memorable
Protein Receipts turn progress into a visual moment users can save, share, or use to quietly answer the protein question.